The Cost per Square Foot Fallacy: Debunking the Cost of Custom Homes… How much to Build a House in Calgary?
It’s a phrase that inevitably ends up on the tongue of every prospective client I meet. Like most custom home building stories, this one begins with a prospective client reaching out to a few builders in his area. Immediately, he demands “ballpark estimates” and “average cost per square foot” in a tone full of assurance…